Welcome to LeadBearing — practical marketing tips for trades businesses.
No fluff. No agency speak. Just what works.
THIS WEEK'S INSIGHT
You’re not losing jobs on the estimate, you’re losing them after it.
You go out, look at the job, give the price, and hear “I’ll think about it.”
Then nothing happens. No reply. No call back. Job goes cold.
Most guys either never follow up or send a weak message that gets ignored.
You don’t need a full system. You need one solid follow-up sent at the right time.
Here’s the simple version that works:
“Hey [Name], it’s [Your Name]. Just wanted to follow up on the [job type] we looked at on [day].
If you’ve got any questions or want to move forward, I can get you on the schedule this week.
Let me know what you’re thinking.”
That’s it. No fluff. No pressure.
Why it works:
It reminds them who you are and what job
It gives them an easy next step
It adds light urgency without sounding pushy
Timing matters more than wording.
Send this the same day or the next morning. Not three days later when they’ve already forgotten you or called someone else.
Make it a rule:
Every estimate gets one follow-up within 24 hours.
If you’re solo, send it before you finish your day or first thing in the morning.
If you’ve got someone in the office, they send it as soon as the estimate is logged.
No complicated process. Just consistency.
Most of your competitors aren’t doing this. That’s why this works.
Here's what this looks like in practice:
A small electrical contractor sends 6 to 8 estimates a week.
He started sending this exact message the same evening after each visit.
Within two weeks, he closed two jobs that had already gone quiet.
Nothing else changed. Same pricing, same service. Just a follow-up that actually got seen.
The job isn’t lost when you leave. It’s lost when you disappear.
One simple follow-up fixes that.
⚡ QUICK WIN
Send one follow-up to every estimate from the last 48 hours.
Open your recent quotes, copy the script, and send it as a text. Personalize the name, job, and day. Don’t overthink it.
Do this today before you finish work.
Time: 10–15 minutes. Result: a few replies you weren’t getting before.
🔧 TOOL OF THE WEEK
HighLevel
HighLevel lets you automatically send follow-up texts after every estimate.
This matters because missed or delayed follow-ups cost you real jobs.
Best for solo operators or small teams who want follow-up handled without thinking about it.
Affiliate link — we earn a small commission if you sign up, at no extra cost to you.
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Forward it to another trades business owner who could use it.
It takes 5 seconds and might save them a lot of headaches.
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